Renaud Lunardo is a Professor of Marketing at Kedge Business School Bordeaux, France. Renaud Lunardo has also held visiting scholar positions at Rutgers University, Louisiana Tech University, HEC Montreal and Duke. His primary research interests focus on the effects of environmental stimuli (e.g., sensory stimuli, atmospherics) on perception of control and behavior. He has published in marketing and retailing journals, such as the International Journal of Research in Marketing, European Journal of Marketing, Journal of Business Research, Journal of Marketing Management, and Journal of Retailing and Consumer Services. He is a member and does reviews for the Association for Consumer Research , and the Academy of Marketing Science. He is in the review board of the Journal of Business Research, and ad-hoc reviewer for many journals. Renaud Lunardo has won several awards for his research, including two awards during the two last conferences of the French Association of Marketing (AFM 2013 and 2014). At Kedge BS, Renaud Lunardo mainly teaches data analysis in graduate and executive education programs, and sensory marketing in Masters of Sciences.